Larger Smartphone Screens Gain due to Video Content Availability

Today the NPD Group published the latest information that shows smartphones with the largest screens (4 inches or larger) have grabbed more and more market shares. Driven largely by sales of high-end Android phones, mobile handsets with screens that are 4 inches or larger now comprise nearly one quarter of all smartphone sales.

"The explosion in Web and video content available for smartphones has caused consumers to rethink their phones' sizes," said Ross Rubin, executive director of industry analysis for NPD. "Larger displays offer a richer media experience, as well as a roomier surface for on-screen keyboards. Handset vendors are continuing to push the envelope of pocket real estate to complement the video capabilities of 4G handsets."