Thursday, August 30, 2012

US Mobile Advertising Market Forecast

mobile ad forecast


For the first time ever last year, smartphone sales passed PC sales. Smartphones are rapidly becoming the most common device connected to the Internet.  Now, everyone's attention is turning towards the future of mobile advertising. BI Intelligence has produced a comprehensive presentation on mobile advertising, looking closely at the growth of smartphones and tablets, mobile usage trends, and emerging mobile advertising strategies.

Here's a quick breakdown of today's mobile advertising dynamics:
  • Mobile usage has -- and will continue to -- grow exponentially: Smartphone sales have overtaken PC sales, and will soon dawrf them. There are over one billion smartphones in use, and it's still early in the conversation cycle (with six billion dumb phones in use). Time spent on mobile is growing rapidly, accounting for more than 10% of total web traffic, and more than 50% of Pandora and Twitter use. 
  • The mobile ad market is still relatively small: Last year, the total U.S. mobile ad spend was approximately $1.25 billion, a tiny fraction of overall U.S. ad spend. And most "mobile ads" were simply search and display ads viewed on mobile. 
  • Why? Mobile CPMS are low, and ads are oftentimes intrusive. Ad spending has therefore not caught up with time spent on mobile. These will remain significant challenges to mobile ads.
  • But, native ad formats are emerging and we are seeing growth: The future of the Internet is mobile, and new ad formats are being designed and tested. So far, sponsored stories have proven most effective for the advertiser and least intrusive to the user. Facebook created a mobile sponsored story business with a run rate of $180 million in almost no time.
See more at Business Insider's report "Here's The State of Mobile Advertising".

20 comments:

Push Daddy said...

Interesting and amazing how your post is! It Is useful and helpful for me That I like it very much, and I am looking forward to Hearing from your next..

Miami text sms marketing

http://packersmoversbangalore-in.blogspot.in/ said...

Nice blog.. thanks for sharing a nice blog.. its very interesting and useful for me....please visit my website i assure you that it will benefit you.please visit:Packers And Movers Bangalore ,Packers And Movers Bhiwandi Bangalore,Packers And Movers Pune Bangalore

Johnabraham said...

great post really appreciable work. That will be valuable to everyone who uses it, including myself. Many thanks!
happy valentines day
propose day quotes
chocolate day 2017
kiss day quotes
teddy day messages
happy easter greetings
Happy Fathers Day Wishes

akash Nautiyal said...

Check CBSE 12th Result 2017

Happy Holi 2017 Images

Inspirational Happy Holi Messages 2017

Valentine Greetings said...

valentines day 2017 in london
valentines day romantic sms
valentines day fb cover
valentines day parties in newyork
Valentines day events in london 2017

lookandlike said...

Valentines Day Images
Valentines Day 2017

moin khan said...

Thank you for sharing.please visit here for more detail:

Packers and Movers Bangalore
Packers and Movers Chennai
Packers and Movers Hyderabad
Packers and Movers Delhi

hema gayu said...


Thanks for sharing the article...
Packers and Movers Bangalore
Packers and Movers Chennai
Packers and Movers Hyderabad
Packers and Movers Delhi

yuvanraj sharanraj said...

Thanks for sharing your idea.
Packers and Movers Vijayawada
Packers and Movers Kolkata
Packers and MoversAhmedabad
Packers and Movers Chandigarh

Happy Blogger said...

Bahubali 2 Full Movie
Happy Easter Images
The Fate of the Furious 8 Full Movie

Chaman Bagari said...

Great information I found on this site, will visit again. Thanks
Memorial Day Weekend
Memorial Day Images for Facebook
Memorial Day Quotes Pharses
Memorial Day
Images of Memorial Day
Memorial Day Quotes and Sayings

Dooiitt Tube said...

Fancy designer wear our website and reasonable price More…
We Have Some For You In Your Budget For more…
Plz visit:- Online Shopping Clothes

Akshay said...

Mother’s Day is celebrated for our family most special person our mother. Mother is a god gift for all people in the world. Every son/daughter is celebrated Mother’s Day for their mother; mothers day images they express their feelings, love, and joy with their mom. Mother’s Day is celebrated in all over the world on different days; it means Mothers Day Date is not same in all over the world. In most countries, Mother’s Day is celebrated second Sunday of month May. Mother’s Day was first celebrated in 1908 when Anna Jarvis held a memorial for her mother at St Andrew’s Methodist Church in Grafton, West Virginia. St Andrew’s Methodist Church now holds the International Mother’s Day Shrine.

Dooiitt Tube said...

Exclusive Collection of Salwar Suit and Many More…
We Have Some For You In Your Budget For more…
Plz visit:- Indian Clothing

Fathers Day 2017 said...

The best collection of Happy Mothers Day 2017 Images, Photos, Pictures, Wallpapers, Mothers Day Quotes, Wishes, Messages, Greetings,
Happy Mothers Day Poems & Sayings, Mothers Day Messages, SMS, Text Messages,
happy fathers day images
happy fathers day image
fathers day pictures 2017
fathers day cards 2017
father day images free
happy fathers day quotes
happy fathers day message
happy fathers day to my husband
happy fathers day wishes
father's day quote
eid mubarak wishes
Mothers Day WhatsApp Status & Facebook Status, DP Images,
Mothers Day FB Profile Pics, FB Timeline Cover Photos etc.

Sonakshi Sinha said...

Thank you so much for the post you do. I like your post and all you share with us is up to date and quite informative. i would like to bookmark the page so i can come here again to read you. as you have done a wonderful job.

birthday wishes for best friend female
happy birthday best friend
good morning husband

ankitsir said...

Fathers is going to take place on 18th June 2017. Here is best collection
Happy Fathers Day Images

Fathers Day Pics

Fathers Day Quotes Sayings

Fathers Day Messages From Daughter

Best Fathers Day Poems

vivek said...

Fathers Day Messages From Daughter
Fathers Day Quotes From Son
4th of July Quotes
Happy 4th of July Quotes

vivek said...

Funny Fourth Of July Quotes
Happy 4th Of July 2017 Wishes
Fourth Of July Pictures

Unknown said...


Shab E Qadr Ki Dua In Urdu

Shab E Qadr 2017

Followers

Blog Archive

About Me

My photo
HD Multimedia Technology player