Thursday, August 23, 2012

NPD: 18% Of Consumers Watch Online Video Daily On TVs

Online video — helped along by the rise of tablets, better broadband and a flood of content from YouTube, Netflix, Amazon and many others — has seen a huge rise in usage in the last few years. According to a study "Connected TV Study: Features, Content and Usage" out from NPD surveying 14,000 consumers across 14 countries, some 18% of users are accessing online video on TVs on a daily basis, with some 25% accessing it several times a week, with movies driving much of that growth.  The markets include Brazil, China -Urban, China – Rural, France, Germany, India, Indonesia, Italy, Japan, Mexico, Russia, Turkey, UK, and USA.

Similarly, it noted that tablets and smartphones are also continuing to see more usage for online video. The  PC still prove more popular than tablets and smartphones as a place to. However, watch online video when people do have tablets, some are actually spending more time watching video on them than they are PCs, by as much as 30% more, according to another study, "People Now Watch Videos Nearly 30 Percent Longer On Tablets Than Desktops".

See more at "NPD: 18% Of Consumers Watch Online Video Daily On TVs; China’s Urbanites Watch The Most Of All".


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