Tuesday, August 28, 2012

iOS and Android Adoption Explodes Internationally

by Peter Farago @ Flurry Blog

The rate of iOS and Android device adoption has surpassed that of any consumer technology in history.  Compared to recent technologies, smart device adoption is being adopted 10X faster than that of the 80s PC revolution, 2X faster than that of 90s Internet Boom and 3X faster than that of recent social network adoption.  Five years into the smart device growth curve, expansion of this new technology is rapidly expanding beyond early adopter markets such as such as North America and Western Europe, creating a true worldwide addressable market.  Overall, Flurry estimates that there were over 640 million iOS and Android devices in use during the month of July 2012.

This report reveals which countries have the largest active smart device installed bases, are experiencing the fastest growth and are most penetrated.   We also show how the distribution of app usage is shifting to become increasingly international.  For this report, Flurry uses data from more than 200,000 applications that it tracks, running on more than 640 million devices worldwide.  With its application coverage, Flurry estimates that it can reliably detect over 90% of all iOS and Android devices active in the world during a given month.  Let’s start by looking at which countries make up the world’s largest app markets.

iOS and Android Active Devices by Country, July 2012

See more at blog.flurry.com.

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