Intel Integrated Performance Primitives and HEVC / H.265

Intel® Integrated Performance Primitives (Intel® IPP) is an extensive library of multicore-ready, optimized software functions for multimedia, data processing, and communications applications. Intel IPP offers thousands of optimized functions covering frequently used fundamental algorithms. The functions of the Intel IPP performance product are designed to deliver performance by matching the function algorithms to low-level optimizations based on the processor's available features such as Streaming SIMD Extensions (SSE) and other optimized instruction sets.

It supports most codecs including H.264. Soon HEVC / H.265 will be also supported.

The current version is 7.0 with which JPEG-XR CODEC, (aka HD Photo), a new image compression standard, is added.