Sep 8, 2011 12:17:00 AM
Copyright Business Wire2011AMSTERDAM--(BUSINESS WIRE)--Vanguard Software Solutions (VSS), a leader in H.264/AVC CODEC technology since 2004, has joined the development efforts of the emerging video CODEC standard, likely to succeed H.264/AVC. This new standard, named High Efficiency Video Coding (H.265/HEVC) is being developed by the Joint Collaborative Team on Video Coding (JCT-VC) of ISO/IEC MPEG and ITU-T VCEG. According to some sources, the final draft of H.265/HEVC standard is planned for February 2012.
At IBC2011 conference, VSS will be demonstrating the results of H.265/HEVC Encoder and Decoder optimization based on latest draft of HEVC standard. This demonstration will show significant improvement in performance for Broadcast Distribution market over current de facto standard of H.264/AVC. The value of HEVC is to encode video at lower bitrates then H.264/AVC encodes of same quality. This value is afforded to HEVC through its higher complexity as compared to H.264/AVC. This complexity is well balanced with the general technology trend of increasing computing power in PC CPU, FPGA and ASIC based video processing.
VSS is well positioned to be a leading supplier of HEVC CODEC on multiple platforms. Having many years of CODEC experience and being the first to demonstrate H.264 real-time CODEC in 2004, VSS will be first to show a commercial version of HEVC software CODEC. Following PC software HEVC CODEC, VSS will be introducing commercial implementations on hardware platforms.
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