According to Cisco's latest Global Mobile Data Traffic Forecast, world mobile data traffic to explode by factor of 26 by 2015, and two-thirds of the world's mobile data traffic will be video by 2015.
Many initiatives are underway for greater video quality. Japan's NHK is working on Super Hi-Vision video format , a successor to the familiar high-definition broadcast system, using 4K × 2K TV with approximately four times the pixel count of Full HD. Fujitsu announced that it has developed h.264 based codec equipment for systems transmitting Super Hi-Vision (SHV) video, with resolution 16 times higher than Japan's current Full Hi-Vision video. As entering an era of video data exploding, 3D and other high-resolution imaging, video compression technology is going to be more and more important.
HEVC, also called h.265, aims to achieve approximately four times the compression performance of MPEG-2 and approximately twice that of MPEG-4 AVC/H.264. The following slides show this initiative:
The second release of HEVC Test Model 3.0 is now available under the HM-3.0rc2 tag on the svn servers:
The first working draft (WD1) of HEVC HM text is also available as document C403 at JCT-VC Document Management System.