Thursday, February 7, 2013

December 2012 U.S. Smartphone Subscriber Market Share

Yesterday comScore reported December 2012 U.S. smartphone subscriber market share data. Apple was the top smartphone manufacturer with 36.3% market share, while Google's Android operating system was the No.1 smartphone platform with 53.4% share. Apple's market share rose 2 % from September to December. Samsung's share was up 2.3 % (from 18.7% to 21%) in the same time period.

Smartphone OEM Market Share

Top Smartphone OEMs
3 Month Avg. Ending Dec. 2012 vs. 3 Month Avg. Ending Sep. 2012
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Sep-12Dec-12Point Change
Total Mobile Subscribers100.0%100.0%N/A
Apple34.3%36.3%2.0
Samsung18.7%21.0%2.3
HTC12.0%10.2%-1.8
Motorola9.8%9.1%-0.7
LG6.6%7.1%0.5

Smartphone Platform Market Share

Top Smartphone Platforms
3 Month Avg. Ending Dec. 2012 vs. 3 Month Avg. Ending Sep. 2012
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Sep-12Dec-12Point Change
Total Smartphone Subscribers100.0%100.0%N/A
Google52.5%53.4%0.9
Apple34.3%36.3%2.0
Blackberry8.4%6.4%-2.0
Microsoft3.6%2.9%-0.7
Symbian0.6%0.6%0.0

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